The voice is ‘forgotten taste’.
Does the sound of food make a difference in taste? Charles Spence, an experimental psychologist at the Oxford School, says that we enjoy the taste of food not only with our mouth, nose and eyes, but also with our ears.
The pleasure of eating while making a squeaking noise always makes him excited.
He has been studying for two decades how our brain processes the information it receives from each sense organ while eating.
He says, “The enjoyment of food, the packaging, the sound of knocking on the spoon plate or the music while we are eating all affect our experience. Some are less and some are more. ”
He authored a book, Gastrophysics: The New Science of Eating, and is the director of a research laboratory at the university.
He has worked with renowned chefs around the world to create more than one sensory connection with food.
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Food consultant Amanda Miles Ricketts says, “There are many things that make us happy, such as the smell, taste, appearance and sound of the food.”
According to him, there is no other happiness like chewing and eating.
Research on Junk food
From cookies to breakfast foods and naturally occurring seeds, fruits are a must-eat.
Spence had studied whether the taste of potato chips would change when we changed our concept.
He even made an electric sound while chewing so that the people who are eating feel that they have to chew some food.
Participants in the research said that even though they ate the same potato chips, they felt different tastes when using artificial sound.
He said that the taste was more sweet then.
Harvard University also honored Spain with the so-called IG Nobel Prize, a replica of the prestigious Nobel Prize.
But the science behind such food is serious.
Although it’s hard to believe that Spence was interested in research in 2009, he says there has been a lot of research since then, combining taste and sound.
The louder the sound, the fresher
“No one likes soft potato chips, despite the flavor.”
According to Spence, it is a mystery why we like to eat loudly.
Vegetables that need to be eaten loudly are also associated with health as they are fresh.
And such foods are considered to be high in oil.
According to Spence, at least 60 percent of our brain is fat and the brain prefers energy-giving oils.
But counselor Ricketts disagreed. “Unhealthy and addictive foods are like that,” she says.
Spence comments that when we start eating and tasting something, the brain stops being interested.
According to him, what is inside the mouth due to the sound when eating something that attracts attention attracts attention.
That means we prefer sound foods because they last longer.
Spence and his team are also studying the relationship between food and music.
They are studying sweet and sour tastes with high frequency music and bitter tastes with low frequency music.
“If you eat a cup of coffee or a piece of chocolate while listening to a song, it enhances the taste,” he says.
Ricketts says the food industry has been acknowledging that more than one sense organ is involved in eating habits.
Although this may be an attempt to deceive consumers and lead them to bad eating habits, Spence says, “Music and sound can be combined to promote healthy eating habits.”
“We can taste it with less sugar and more fun music. The indiscriminate playing of music in a restaurant is suppressing our ability to taste well. ”